‘Shopify Mafia’ members share business success stories

  • Shopify encourages entrepreneurship among its employees.
  • Many employees have left the company to start their own businesses.
  • We have spoken with over 30 of them. Read their stories here.

as the self-proclaimed “entrepreneurship company”, Shopify creates and offers tools for over 2 million merchants to manage their online stores. Company frequently highlights merchant success stories on your corporate blog and on earnings calls.

But Shopify’s message about entrepreneurship extends to its own employees as well. company leaders encourage employees to start their own businesses In addition to their day jobs, hosting internal business competitions and allowing employees to spend up to $1,000 in business-related costs per year.

Even Shopify’s president, Harley Finkelstein, has a side job: He runs the Shopify-powered DTC tea brand. belly of fire tea with David Segal, the founder of DavidsTea. Finkelstein previously told Insider that having a side job helps him better understand Shopify’s product and empathize with the platform’s merchant base.

“I talk a lot about the ups and downs of being an entrepreneur in my role at Shopify,” he said. “Firebelly allows me to experience that firsthand.”

Other company leaders also have their own Shopify stores, such as Atlee Clark, who is the COO of Shop and also co-founded the children’s and women’s clothing brand. pika capes.

“We’ve long said that Shopify is a company for entrepreneurs, built by entrepreneurs,” a Shopify spokesperson previously told Insider. “We promote an entrepreneurial spirit internally and encourage our employees to pursue their passions and side projects.”

Insider has profiled dozens of Shopify employees who have become entrepreneurs. Read their stories below:

A ‘Shopify Mafia’ founder on how he built his brand while working full time: ‘Shopify is the only company in the world where you can have a million dollar side hustle’

Greg Macdonald already had a Shopify store when he joined the e-commerce company as business success manager in 2016. But his brand of bathroom products, bathroomgrew dramatically during his five years with the company.

Eventually the store had become successful enough for Macdonald to leave the e-commerce giant and run Bathorium full-time. He told Insider about his experience running a “Million Dollar Hustle” while still working at Shopify.

Shopify encourages its employees to launch stores as side activities. This entrepreneur quit the company to run his store full time and now generates about $30,000 in sales per month.

Daniel Patricio was working on the Shopify product team when he launched bull and bladea Shopify store selling the South African beef jerky product biltong, in 2015.

But the side hustle eventually grew bigger than Patrick expected, and he quit his job at Shopify to work at Bull and Cleaver full time. The shared the story behind his biltong brand with Insider.

This offshoot of the ‘Shopify Mafia’ has invested $2.3 million in female-led startups. 2 partners share what they are looking to invest in next.

In the spring of 2021, 10 Shopify employees, some current and some former, launched Backbone Angels, an angel investment collective focused on funding startups founded by women, particularly women of color.

A year later, they had invested more than $2 million in startups. They outlined some of their investment priorities in interviews with Insider.

Meet 34 ‘Shopify Mafia’ Members Who Embraced The E-Commerce Giant’s Entrepreneurial Spirit And Launched Their Own Companies

Many other Shopify employees have left the company to pursue entrepreneurship full time. Insider interviewed more than 30 of them, including Michael Perry, who left Shopify to build the parenting software startup. Mapleand Erin Chan, co-founder of rental marketing platform Renty after years as a product manager at Shopify.

Several alumni developed software intended to help engineers simplify coding, such as Harry Brundage and Mohammad Hashemi, who co-founded Contraptionand Ken Rose, who co-founded OpsLevel.

Others have doubled down on DTC and launched their own Shopify stores.

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