Kevin Feige spent weeks ‘fighting’ with She-Hulk producer over trailer

She-Hulk: Lawyer is close on the horizon as Tatiana Maslany joins the MCU as Jennifer Walters. The series has had a less than easy road to coming to Disney+, having to deal with the ongoing COVID-19 pandemic, as well as complaints from a subsection of fans about the CGI of the project. The team behind the show, along with Marvel Studios President Kevin Feige, have assured the public that the series will come together and look really flawless by the time it debuts.

As evidenced by the series’ Comic-Con Hall H trailer, she-hulk has many surprises including some Malcolm in the middle-breaks of the style’s fourth wall, and an appearance of Charlie Cox’s Daredevil. But surely, as with every MCU trailer, there is much more hidden in each one of them. she hulk’s nine episodes.

However, what to include and what not to include in each piece of marketing is a delicate dance between film and television studios. And apparently in she-hulkIn his case, things got a little heated (in a funny way) about it.

Hulking-Out on Kevin Feige

She-Hulk, Kevin Feige, Hulk, Disney+

During the she-hulk At an official press conference, series lead writer and executive producer Jessica Gao, along with star Tatiana Maslany and director Kat Coiro, revealed that the recent trailer for the series at San Diego Comic-Con sparked some tension between the team and Marvel Studios president Kevin Feige.

When asked what his memories of the Hall H Marvel Studios panel were, Gao said he only remembers “snipers” to Kevin Feige all the time backstage, as the couple had just “I spent weeks fighting over what should go in the trailer:”

“While we watched the trailer [at SDCC]why kevin [Feige] was standing next to me, we had spent weeks arguing about what should go in the trailer and what shouldn’t. And so it was just the two of us discussing our respective positions and the pieces that were in the trailer.”

Maslany said that she was “I’m so excited that [they] I have to” be part of such an event and called the crowd “very warm” Y “so cozy:”

“I mean, I think I passed out (laughs)… Yeah, and I was kind of shaking before I left. But I do remember being like… first of all, I remember the feeling that we all had, which was like, just buzzing, giggling, excited. You know, I’m so excited that we get to do this. But also like this very warm crowd, who really… know everything about this universe… much more than some of us… But they were very welcoming and… they also said, ‘Let’s see what this is.’ You know what I want to say? And there was a fun exchange to be able to present the trailer. We all actually lay down on the floor and watched on the big screen with them, and that was so much fun.”

One of the biggest moments in the trailer was the reveal that Matt Murdock (aka Daredevil) and his new yellow and red suit would form part of the series, which he called Coiro “A great relief” for not having to keep a secret anymore:

“It was good not keeping Daredevil a secret too. That was a huge relief.”

The group also addressed the fourth wall breaks seen on the show and how they will be uniquely incorporated. Coiro noted that the character has been addressing the public long before other big names using the gag, such as “Deadpool or Fleabag:”

“Well, I like to say I was doing it long before Deadpool or Fleabag…”

Gao analyzed the presentation process these moments turn to camerasaying that there wasmany evolutionary steps to get to how they finally look in the series. The writer even mentioned the idea of ​​the screen “editor’s notes” at one point, with Jennifer Walters actually “really interacting with [them]” how they appeared:

“If you know anything about She-Hulk as a character, you will know [about her fourth wall breaks]… We really talk, it went through many evolutionary steps. A long one like, ‘How much is he talking to the camera? Are you speaking directly to the audience? Is there another metaelement? Is he talking to someone else who is more behind the scenes? You know? At one point, there was an iteration in the script where, instead of speaking directly into the camera, there were text boxes that were editor’s notes that were like the comics, like there were editor’s notes in comics. And I was actually interacting with the editor’s notes that would be on the screen. We eventually scrapped that idea, but I mean, we went through a lot of different versions of how I could do it.”

The fight for She-Hulk

While Gao, Maslany and Coiro may joke about it now, it’s obvious there were some high-tension moments in the lead up to that comic-con trailer giving the green light. This is probably the case with just about every piece of Marvel marketing right now, but it’s rarely made public.

What would be interesting to know is: who was on which side of the argument? It can be assumed that a major point of contention was the reveal of Daredevil that eventually made its way into the trailer. But who was pushing for what? I was Kevin Feig the one who says that The Man Without Fear by Charlie Cox Should I be there? Or was she the other way around?

From the looks of it, Gao was the one who didn’t want that reveal to be included in the lead up to release. Instead, it seems like he wanted fans to know he was there when he shows up wherever he does over the course of the series. But that’s a total assumption, and she-hulk could be hiding even more secretsthat were not mentioned before the premiere of that first episode.

She-Hulk: Lawyer is scheduled to begin its nine-episode run on Disney+ on August 18.

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