Amazon Canada collaborates with Quebec artists to launch Fièr.es, a coloring book with LGBTQ2S+ employees to raise awareness of the realities they face in and out of the workforce

MONTREAL, August 2, 2022 /CNW Telbec/ – Today, Amazon Canada unveiled fier.es [Proud], a project to celebrate the experience and leadership of LGBTQ2S+ employees. Five Canadian Amazon employees share their stories in this 50-page coloring book. fier.es features portraits of each featured employee for coloring and is distributed to hundreds of Amazon employees around quebec Y Canada in an effort to promote an engaged and constructive dialogue about inclusion and diversity in the workplace.

“At Amazon, our teams are made up of people from all kinds of backgrounds with unique life experiences,” he says. Zoya ZaylerResponsible for Diversity, Equity and Inclusion, Canada. “We are very proud to launch fier.es raise awareness of the diverse realities of our employees; Our goal is to continue to make our workplace an inclusive environment that celebrates diversity and values ​​its positive impact.”

“When I talk about my job at Amazon, I’m proud to tell people that it’s a safe place where I feel respected and valued,” he said. Yahir CastilloHR business partner, YUL2, Montreal. “There are so many programs, initiatives and activities that are put in place to ensure an inclusive work environment. fier.es is the perfect example of this, and the impact that projects like this can have on the lives of employees is immense.”

Amazon Canada collaborated with local artists to bring fier.es to life and promote the uniqueness of quebec culture. The company worked with Chris Bergeron, the renowned quebec author of the novels valid Y Vaillante, who supported the texts of the book and wrote its preface. Visual artist Maxime Prevost created the illustrations for the project.

Pride is contagious; that is his strongest quality. One person’s pride arouses another’s. That is the value, the usefulness of the few portraits you have in your hands. Spend some time with these moving testimonials. It embellishes the illustrations, by Maxime Prévost, who accompanied them with all the colors of the rainbow.

It is through small gestures like these that we push back the darkness.

Chris Bergeron (translated excerpt from the preface of fier.es)

This initiative is part of Amazon’s efforts in line with its mission to become the Best Employer on Earth by creating inclusive workplaces where diversity is celebrated and where everyone has an equal opportunity to succeed and advance.

For the Toronto Gay Pride Parade last June, the company collaborated with natalie very blocal artist and ally of the LGBTQ2S+ community, to design an allegorical float, which was accompanied by 200 Amazon employees as well as Canada Drag Race Alumnus scarlet goofy. The company is also delighted to partner with the Glamazon Affinity Group, a collective of employees who are members and allies of the LGBTQ2S+ community.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the most customer-centric company on Earth, the best employer on Earth, and the safest workplace on Earth. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios, and The Climate Promises are some of the things started by Amazon.
SOURCE Amazon Canada

Glamazon Affinity Group

Glamazon is one of 14 Amazon affinity groups that helps connect, support, and empower employee communities around the world. The affinity group aims to raise awareness of LGBTQ2S+ issues and promote opportunities for engagement both inside and outside the company through mentorships and social gatherings throughout the year. There are currently over 40 Glamazon chapters around the world, including a chapter on quebec.

SOURCE Amazon Canada

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