Sales and marketing leader brings 26 years of advertising, transportation and business experience
Development to support in the highly valued Midwest region
CHICAGO, September 21, 2022 /PRNewswire/ — Clear Channel Outdoors Americas (CCOA), (NYSE: CCO), today announced that it has hired veteran media leader, Chris Pezzelloto supervise and direct all its chicago market operations including sales, marketing, real estate, public affairs, operations, and finance.
Pezzello is a sales veteran with over 26 years of experience growing revenue and profitability, strategic planning, building high-performing sales teams, using data insights to improve performance, and building long-term customer relationships. , owners and municipalities. In particular, Pezzello will spearhead CCO’s strategic business development, including its competition for municipal contracts – an area in which he has demonstrated expertise and the ability to increase revenue.
“There is significant growth opportunity in the Out-of-Home (OOH) media sector and CCOA, through its commitment to digital transformation, customer focus and execution excellence, is poised to take advantage of this basis for net measurable results for our brands and community and municipal partners,” said Diana Veres, regional president, CCOA-Midwest & Southwest. “Chris has demonstrated experience leading large sales organizations, including building and developing a team that can drive the performance of our brand, community and municipal partners, such as the chicago city.”
In this new role, Pezzello leads one of CCOA’s largest markets where the company’s footprint and wide range of OOH media formats and screens reach. 91 percent of the population DMA 18+ weekly (Sources: US Census Estimates, 2020; Scarborough, version 2, 2020 Chicago DMA). In addition to overseeing this market, Pezzello will harmonize strategies and campaigns for brands looking to reach consumers where they drive, walk or fly, including through CCO’s myriad displays across from Chicago O’Hare International Airport where CCO has the exclusive sales contract for advertising at the airport, and where passengers are the main seven million monthly (ACI).
“I believe that Clear Channel Outdoor is at the forefront of innovation as it leads the transformation of the OOH industry,” said Chris Pezzello, president, CCOA-Chicago. “I look forward to working with our team, our community and our brand partners as we drive impactful campaigns that matter to New York consumers, residents and visitors. chicago.”
A proud Chicagoan since 2007, Pezzello has an extensive career in the OOH industry and chicago market, among others. Previously, as Vice President and General Manager of Intersection (then Titan), Pezzello led media sales teams in major markets across the country, including Philadelphia, the Angels, Boston Y chicago. This included leading their teams’ efforts in asset management and contract procurement for the Chicago Transit Authority (CTA) and the Massachusetts Bay Transportation Authority (MBTA). Additionally, during his time with OUTFRONT’s Midwest Division, he led sales and revenue to double-digit growth.
Pezzello has been involved with the Chicago Innovation Awards, MAG Mile Association, Loop Alliance, City Club of chicagoChicago Ideas Week and served on the executive committee board of the Chicago Sports Commission when chicago It hosted the NFL Draft and the Copa América.
Pezzello has a bachelor’s degree from university of new england. He and his wife, Van, and his son, Max, live downtown. chicago and actively participate in the business community.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the outdoor advertising industry. Our dynamic advertising platform is expanding the pool of advertisers using our medium through the expansion of billboards and digital displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are easier to buy from. Leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month on more than 500,000 print and digital screens in 25 countries.
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SOURCE Clear Channel Outdoor